Here's How It Works
Track the Traffic
We start with the basics: how many visitors hit your website each month. This is where the magic begins—because every visitor is a potential lead waiting to happen.Count Those Conversions
Next, we figure out how many people actually take action. Whether they fill out a form or click to call, those conversions are the bread and butter of your site’s success.Filter Out the Fluff
Not all leads are created equal. Spam form fills or duplicate entries? Yeah, they don’t count. We filter those out to focus on the real, actionable leads.Assign a Dollar Value
This is where things get exciting. On average, what’s one lead worth to your business? We’ll help you attach a dollar value to every legit conversion, so you can see the financial impact.Subtract the Investment
Finally, we take the revenue generated by those leads, subtract the cost of your website spend including, PPC ads, SEO, and management, and voilà—your ROI! The result is a crystal-clear picture of what your website is earning versus what you’re spending.